Email Marketing for Beginners, Explained by a Beginner
So, I stood there...
Right in his office, in the middle of his office, in the midst of my colleagues, and...
My Supervisor just told me I was a dullard and was useless to the company.
Everyone in the room including my colleagues heard him… and of course, they scorned me.
Because I made a small mistake on a report I wrote.
As an introvert with no special skill in sales, this was a very embarrassing moment for me.
It felt like my four years of college were wasted years, with nothing to show for it.
But that was the moment for me. The moment I decided I’ve had enough and it was time for a change.
After seeing hell as an Administrative Assistant.
The insults….
The bullying….
The inconsequential salary….
The constant reminder that my skill was useless, that I was bleeding the company dry…
And some really dirty stuff I won’t mention here.
The idea of controlling my time and my earning capacity suddenly started appealing to me more than the 9-5 life I thought I wanted.
It was during this time I discovered a high-income skill called Email Marketing.
I did some research and discovered that email marketing is the holy grail of recurring revenue for many companies all of sizes because…
Numerous studies show that email marketing brings in millions of dollars in revenue for companies annually.
In 2023, e-mail marketing revenue was estimated at more than 10 billion U.S. dollars. Few if any other channels can compare with e-mail marketing's average return on investment (ROI).
And that is why companies are looking for Email Marketing Specialists to help them increase their revenue.
For example, I saw how one company, Eternity Modern, a home decor brand, grew from $0 to $289K a month in email revenue.
You see, Eternity Modern is a home decor brand. They were doing their marketing right – they had a robust site, an engaged audience on social media and a comprehensive influencer marketing strategy.
All these were bringing them $63K a month. But they were getting $0 from email marketing simply because they ignored email and had no email marketing strategy set up.
But after they set up email marketing, they went from $0 to $298K a month in only email revenue in just under 1 year. That's a very huge increase in revenue.
So I thought, what better skill to learn than one with which I can directly help companies like yours to make millions of dollars in revenue?
I can make a comfortable income for myself, and still help these companies make even more money. It's a win-win for everyone.
So I took the next 3 months to learn as much as I could about this skill. Took me a while to master it. But it was more than worth it.
Today, I'm an email marketing strategist!
So,with my experience and knowledge now, I can confidently take a business from zero income in email marketing to making $25K – $70K a month in just a few months.
What I do as your Email Marketing Specialist is help you develop an email marketing strategy and create email campaigns that'll bring in loads of sales for you consistently and predictably.
This brings me to this very important point…
Look,
The ability to create and send email marketing campaigns that make people take money out of their pocket and buy your products or services again and again is by far…
The most wonderful and effective revenue-generating skill any company can use to increase their ROI and generate extra thousands of dollars in revenue.
So if you're a CEO or business owner experiencing low sales right now OR…
Maybe you've been ignoring email marketing and you have no email marketing strategy set up, this will be the most important message you'll ever read today.
Now, I know you may have probably heard this rumor, that email marketing is dead. Guess what?
The reason they say that is because they're not doing email marketing the right way, because numerous data and case studies (which you'll see soon enough) says the opposite.
You see, email marketing is one of the most effective and rewarding marketing channels that brings in millions of dollars in revenue for companies annually. It's no wonder 81% of marketers rate email marketing as the most influential marketing channel.
So if you’re a CEO or business owner looking to increase your sales and multiply revenue, you'll certainly not take any chance to ignore a tool as valuable as email marketing.
Fortunately, you're in luck, because you're about to discover a whole new world where you can go from making just a few sales to making extra $26,000, $47,000, $75,000 or more a month in email revenue by simply sending a few emails.
I’ll show you the right way to do email marketing that will bring in extra revenue for you like Eternal modern did.
Now you may be wondering, what is email marketing and why it is a must have to grow your revenue? Let me quickly answer that question.
What is Email Marketing?
Email marketing is a form of digital marketing where you use simple emails to promote and sell your products or services, build brand awareness and consistently generate revenue.
Email is like a magic wand that helps you turn strangers into customers who buy from you over and over. It helps you build lasting relationships with your customers and turn them into brand loyalists who refer your business to others so your business is less dependent on cold traffic.
Allow me to share some compelling reasons why email marketing should be at the forefront of your growth strategy.
Why is Email Marketing important? Why do email marketing?
Now let's get real for a second here.
As a CEO or business owner, you’ll agree with me that growing a business is hard. But you'll be shocked to discover that email makes it easy. Why?
Email is the most profitable marketing channel among all other marketing channels. Email gives you the highest ROI (Return on Investment) in your business. Studies show that brands get $42 for every $1 spent on email marketing.
As you read on, I'll show you more real-life proof that'll make you believe without any doubt that email marketing is the holy grail of your business growth.
Reasons why you should do email marketing are:
- Revenue Growth: Like I said, email marketing is the most profitable digital marketing channel. Email marketing, when done right, can boost your revenue. Statista projects global revenue from email to reach $17.9Billion by 2027. That's a lot of companies using email to sell successfully.
An example of a company that experienced an increase in revenue with email marketing is Selsey. Selsey is a furniture and home decoration retailer in Poland. They were experiencing so many abandoned purchases from their customers and low sales.
They employed the use of email marketing to solve this problem and got 2X more conversions from their abandoned purchases. This resulted in a 239% increase in sales.
- High ROI: Email marketing managers can help you generate the most impressive ROI (Return on Investment) among other marketing channels. As of 2023, Litmus reports that marketers get $36 for every $1 spent on email. No other channel gives this high ROI with low cost.
- Cost effective: Email marketing costs less than other marketing channels and is more flexible.
- Customer engagement: Email campaigns is a means by which you can communicate directly and conveniently with your customers. Customers consider email a very convenient channel to communicate with the brands they buy from. And you can send targeted and personalized emails to your customers to strengthen their relationship with your brand.
- Acquire customers: You can acquire new customers with email marketing. Over 4.3 billion people worldwide use emails and studies show this number is projected to grow to 4.8 billion by 2024. This means that almost all your customers use emails and are waiting for you to reach out to them.
That's exactly what PennStation (an e-commerce brand) did. Their sales were declining fast due to increased competition.
To solve this problem, they set up email marketing campaigns to acquire new customers and re-engage old customers.
The result? Their Sales increased by 50%, Lead generation increased by 10% and social engagement grew by 30%.
- Easy to handle: Email campaigns do not require any technical skill like coding or designing. Modern Email marketing platforms do the hard work for you. They provide dozens of templates you can customize to fit your business needs. Plus you can automate the whole process. So email marketing works for you even while you sleep.
- Measurable results: You can easily track and measure the results of your email campaigns to see areas that need improvement for better results. This helps you eliminate guesswork from your marketing so you can get consistent and predictable results.
- Suitable for both small and large companies: You may think that only large companies like google, Apple are profiting from email marketing. That is not true because emails work for both big, small or medium-sized businesses. In fact, up to 64% of small businesses report that they use email marketing to reach their customers and sell their products.
- Control: Finally, email is the only marketing channel you own. Unlike other marketing channels like social media where algorithm updates can severely affect your business and cause you to lose customers overnight, this is not the case with email. This means that have control over your email list and no external entity can impact how, when or why you reach out to your customers via emails.
Now that you've seen for yourself the numerous benefits of email marketing to your business growth the next question you may be asking is how do you set up an email marketing strategy that brings in more sales for your company.
I understand that setting up and implementing a successful email marketing campaign may seem daunting, especially if you are new to email marketing but...
It shouldn't because you can actually learn and master email marketing yourself but you can also just get a seasoned email marketing manager.
KISSmarketers runs an email marketing certification boot camp, and you'll have the opportunity to learn and master email marketing from the best in the industry, OR...
If you already have a team of email marketing managers but you want them to pump out higher email ROI, reach out to them too.
OK, here's I what I need you to do next...
If you're a person seeking to learn more about email marketing and become an email marketing manager like me OR...
A CEO or CMO seeking to milk higher marketing ROI from your team, what question would you want me to answer today?
Become a certified email marketing manager
With the high demand for email marketing managers, now is to apply for admission into KISSmarketers Bootcamp. Become a fully certified email marketing manager, and land a highly-paid job in 6 months.
You can also apply If you’re thinking about making a switch to tech. KISSmarketers will offer you the right support, from bootcamp to landing a job.
Author: Vivian Okolie is an email marketing strategist, and KISSmarketers fellow!