Osayuwamen Osawe: The Industrial Physicist Breaking Into E-commerce Marketing

How it's all started.

For as long as I can remember, I dreamed of building a career that would not only bring me fulfilment but also offer the kind of financial stability and global recognition that seemed elusive in my current job.

Earning in naira and being stuck in a career that didn't ignite my passion left me feeling unfulfilled and stagnant.

This is the story of how I transitioned into e-commerce marketing, fueled by the desire to earn dollars and work in a world-class environment. It's a journey of self-discovery, relentless learning, and unwavering determination.

The Initial Spark

The initial spark for change came from the realization that people I am smarter than are earning way more than me. The naira's volatility only added to my frustrations, as I watched my hard-earned money lose value over time.

I knew I needed a change, a career that not only paid well but also allowed me to work in an environment that matched my aspirations.

 E-commerce marketing caught my attention as a promising field that could offer the global opportunities I craved.

The idea of working for companies that operated on an international scale, earning in a stable currency like dollars, and being part of a cutting-edge industry excited me. I began to research more about e-commerce marketing, and the more I learned, the more convinced I became that this was the path I wanted to pursue.

The Decision to Leap

Making the decision to transition into e-commerce marketing was easy. I knew that mastering e-commerce marketing would open up new career opportunities and allow me to stay relevant in an increasingly digital world.  

I didn’t think it twice because I saw a job ad that offered $75k a year! In past few years, although my background is industrial physics, i had some sales experience too. That even made it feel better because I will be able to leverage my previous skills. I knew exactly what I was getting into.

Overcoming Challenges

 The initial phase of my transition was marked by a series of challenges. The first being my presentation skills and thought articulation.

I quickly got over that and it has been a breeze. Secondly, the number of tasks per week almost wringed my neck. The pressure was much. I got over that too with proper time management and learning techniques.

Building a New Mindset

Transitioning into e-commerce marketing required not only acquiring new skills but also adopting a new mindset. The digital world is dynamic, and success often hinges on creativity, innovation, and adaptability.

I had to shift my thinking from earning in Naira to telling myself that I could fit in the world stage. I am open to trying new strategies, learning from failures, and locking in to achieve results.

Real-World Applications

The skills and mindset I developed during my transition into e-commerce marketing have had a profound impact on my professional journey. I have seen that my previous work and education experience is applicable here.

I have already started looking for profitable digital products to sell and profit from. I know that with the knowledge I have gained, I do not really have to work for someone. The skills I have learnt are enough for me to launch and market digital products that will earn me dollars.

Also, I have helped some small businesses set up their brands with all the insights I have received from my education here. The businesses are currently thriving.

Building a Network

Networking has been an integral part of my transition into e-commerce marketing. The digital marketing community is vast and supportive, and connecting with industry professionals has been invaluable. I have joined online forums to build relationships and learn from others. These connections provide insights into industry trends, best practices, and new opportunities.

I am connecting with mentors to help me grow. Mentorship is a big part of this game and I am ready to play. I have also signed up for other courses just to make sure I learn more things that can place me on the world stage.

Embracing Innovation

Innovation is at the core of e-commerce marketing, and embracing it has been a crucial part of my transformation. The digital landscape is constantly evolving, and staying competitive requires a willingness to embrace new technologies and approaches. I am learning to leverage innovative tools and platforms to enhance marketing efforts and drive results.

I have learnt to embrace marketing automation tools. Every day, I am on Facebook learning about marketing automation to chatbots for customer service, automated messaging and automated digital sales. Embracing innovation also meant staying curious and exploring emerging trends such as AI. It is always nice to stay ahead.

Personal Growth

The transition into e-commerce marketing has not only transformed my professional life but also contributed to my personal growth. The journey has taught me resilience, perseverance, and the importance of a growth mindset. Each challenge I faced and each milestone I achieved reinforced my belief in the power of continuous learning and self-improvement.

I developed a greater sense of confidence and self-assurance. The ability to adapt to new environments, learn new skills, and overcome obstacles boosted my self-esteem and empowered me to take on new challenges. The journey also taught me the value of patience and persistence. I am currently waiting for my big pay day.

Inspiration for Others

I hope my transformation story serves as an inspiration for anyone considering a similar leap into e-commerce marketing. The digital world offers immense opportunities, and with the right mindset and determination, anyone can succeed. My journey is a testament to the power of embracing change, staying curious, and continuously learning.

For those considering a transition, I offer a few pieces of advice:

• Embrace Learning: Invest time in acquiring new skills and knowledge. Online courses, webinars, and industry resources are valuable tools for learning.
• Stay Adaptable: The digital landscape is dynamic, and staying flexible and open to new ideas is essential.
• Build a Network: Connect with industry professionals, attend events, and seek mentorship. Networking provides valuable insights and opportunities.
•  Focus on the Customer: Prioritize the customer experience and build strong relationships. A customer-centric approach drives engagement and loyalty.
• Stay Innovative: Embrace new technologies and approaches. Staying ahead of the curve allows you to deliver cutting-edge solutions.
• Have an open mind: You can achieve anything you wish to. There are people less smart than you are and they are making it happen because they believe in themselves.

Conclusion

The digital world is full of possibilities, and I encourage anyone considering a leap into e-commerce marketing to embrace the journey with enthusiasm and determination. The rewards are immense, and the impact is profound. With time and consistence, I will get the rewards I long for.