EBUNOLUWA BIYI-OYEDIRAN: From Senior Corporate Manager to E-mail Marketing Superstar

How it started;

Professionally, I would say I double as a Senior Corporate Manager, (with 14 years experience) and A Natural Fertility Coach (with 8 years experience).

As an entrepreneur and a Natural Fertility Coach, I'm so passionate about helping women with fertility issues get pregnant  but I had challenges with getting clients to sign into my coaching program.

I figured somehow that there may be a missing link somewhere, because I've heard it a thousand times that Email marketing works. I have a list already, but in my case, it looked like the exact opposite was happening.

My Transition

At this point, I knew I needed help especially because I had clients engaging with my emails but not buying. I needed to figure out how to structure my marketing campaign in order to get desired results.

Thankfully, I came across the Email Marketing Bootcamp via email and thought to myself- “ Ebunoluwa, this is what you need!”.

The thought of building a profitable business was irresistible and I had to register for the Bootcamp.

Bootcamp Experience:

The Email Marketing Bootcamp has been full of surprises and positive challenges. From learning to personalized messages, segmenting my audience properly and interpreting data to creating campaigns and flows, it's been mind-blowing.

Most importantly, understanding that creating email campaigns goes beyond writing emails and hitting the send button, but more of building great relationships with my clients- this has been one important shift for me.

Current Outlook:

The Bootcamp has helped change my perspective about Email as a tool and marketing generally. I am excited about the next phase of my career as a Fertility Coach/ Email Marketing Specialist and I am confident that with this knowledge and skill, I can take giant strides and reach levels beyond my imagination, for my business.