Oluchukwu Ossai: From Food Science to Mastering a High-Income Email Marketing Career

How it all began

My journey to becoming an email marketing superstar has been far from linear. Fresh out of the university, I started as a Food Scientist, working for free at a bakery to gain experience.

A year later, I got a job at a fish farm as a Data Analyst intern, and then as a full-time Data Analyst and Procurement Manager.

This job opened my eyes to the power of statistical and data-driven business decision-making. While on the job, I felt a pull toward sales and marketing.

I transferred my skills from previous roles, upskilled myself, and landed my first role in Business Development and Marketing.

Leading sales meetings and closing deals exposed me to how people think. I became intimately acquainted with the sales cycle of a B2B enterprise and the importance of building meaningful relationships.

I moved from that role to a Growth Specialist role in an enterprise Software company. Being at the intersection of sales and marketing opened my eyes to some of the low-hanging fruits in the
customer-acquisition journey—email marketing being one of them.

Despite my expertise in brand marketing, media buying, social media advertising, and negotiation skills, I was not doing enough with the email real estate I had amassed. 

This was the beginning of yet another transition to Email Marketing.

Closing the Skill Gap

I came across some staggering statistics that strengthened my conviction to deepen my email marketing skills:

● Email marketing delivers an average ROI of $36 for every $1spent. (Source: Litmus’ State of Email Analytics Report 2023)

● Global email marketing revenue is projected to reach $17.9 billion by 2027, with a CAGR of 13.3%. (Source: Statista, Email Marketing Market Report)

● Emails are 40 times more effective at acquiring customers than social media. (Source: McKinsey & Company, Why Marketers Should Keep Sending Emails)

With this information in mind, I sought training that would elevate my skills to international standards. I needed a program that was rigorous, hands-on, and up-to-date to prepare me for a stand-alone career in email marketing.

In addition, I was deliberate about joining a program that will grant me access to a strong community of like-minded individuals doing exploits at a global scale.

My search came to an abrupt end when I discovered the Email Marketing Bootcamp by KISSMarketers. 

Making the down payment was a huge undertaking for me. Thankfully, they offered me a payment plan.

I followed it strictly, and in no time got to meet my classmates and tutors. It gets more exciting from here!

My KISSmarketers Bootcamp Experience

I walked into the boot camp confident that my digital marketing background would give me a head start. How wrong I was!

The first three weeks were insanely humbling as I began to learn the fundamentals of email marketing and understand the strategic reasons for certain actions.

The more classes I took, the more ignorant and unlearned I felt. In hindsight, I’m grateful for that experience. It helped me to drop my shoulders and dive in with an open mind. As time went by, my confidence started returning - this time due to the knowledge I was acquiring from the bootcamp.

I also got to meet and collaborate with my amazing teammates. These are young people from different backgrounds who are looking to chart anew course for themselves.

Looking Ahead Opportunities abound, but few have the required skills and network to access them.

This boot camp has transformed me into a global email marketing talent. The KISSMarketers Team is assisting me with organizing my portfolio and connecting me with international job openings. 

This is a huge opportunity for me to break into the global workforce and make a mark. I’m taking in all the lessons, working on case studies, and preparing to take the future by storm.