Growth Diaries: My E-commerce Marketing Journey at KISSMarketers
How it all started;
Want to discover how a KISSmarketers Bootcamp propelled Osayuwamen Osawe to new career heights, and learn how it can do the same for you.
Enter Osayuwamen Osawe!
My Experience Learning E-commerce Marketing at KISSmarketers Bootcamp
Embarking on the journey of learning e-commerce marketing at KISSmarketers Bootcamp has been an enlightening experience that continues to transform my professional landscape. It was a significant shift from traditional education, providing hands-on experience and real-world applications that were previously absent in my academic journey.
This bootcamp is not only equipping me with the technical skills necessary for e-commerce marketing but also instilling a new mindset that I believe will guide my career for years to come.
Growth through Practical Learning
The most striking difference between traditional education and my experience at KISSmarketers has been the emphasis on practical learning. In a typical classroom setting, we often focus on theories, frameworks, and hypothetical scenarios. While these are essential foundations, they sometimes fail to translate directly to practical skills needed in the fast-paced world of e-commerce.
At KISSmarketers, I was immediately immersed in practical tasks. From day one, we were introduced to live projects where we applied the concepts of retention marketing, customer segmentation, and customer journey mapping. This hands-on approach makes the subjects relatable.
One specific example of this practical learning was a project where we had to design a high-converting offer stack for FitFlex Gear to increase AOV and customer retention.
I leveraged on my previous work experience, collaborations with team mates and research to create an offer stack to improve AOV and customer retention.
A loyalty program leveraging customer psychology was designed to tackle this exercise. I enjoyed the experience.
Challenges and Breakthroughs
The bootcamp has not been without its challenges. One of the most significant hurdles I faced was adjusting to the fast pace and high expectations.
Unlike traditional education, where there is often ample time to digest and understand concepts, the bootcamp has required us to learn quickly and apply our knowledge almost immediately. This was daunting initially, but it has pushed me to become more efficient and proactive in my learning.
Week 3 was particularly challenging. The group assignments were a handful but I love it because KISSmarketers constantly emphasis the importance of adjusting to this pace because in most cases, in a work environment, this is what happens, fluid and fast paced!
Interestingly, this challenge also led to one of my most significant breakthroughs. I realized the importance of time management, prioritization, and teamwork. I learned to break down large tasks into manageable chunks, delegate responsibilities effectively, and leverage the strengths of my team members.
Building a Holistic Marketing Strategy
A significant aspect of the bootcamp has been learning to build holistic ecommerce marketing strategies. Traditional education often teaches marketing in silos – content marketing, social media, email marketing, etc., as separate entities.
However, the bootcamp has emphasized the interconnectedness of these elements and the importance of integrating them into a cohesive strategy.
We have worked on projects that required us to develop comprehensive marketing plans, integrating various channels and tactics. For instance, we helped FreshGrocerNow, a grocery brand that needs help with their ecommerce brand.
We reviewed their current strategy and suggested improvements to their current offers. This approach has taught me to see the bigger picture and understand how different marketing activities complement and enhance each other.
Impact on Mindset and Skills
The KISSmarketers Bootcamp has significantly impacted my mindset and skills. One of the most profound changes has been my approach to problem-solving. The real world of e-commerce is complex and unpredictable. The bootcamp has taught me to embrace uncertainty, think critically, and develop innovative solutions.
The bootcamp has emphasized the importance of understanding the customer journey and creating value at every touchpoint. This perspective has shifted my focus from just selling products to building relationships and delivering exceptional customer experiences.
Networking and Collaboration
My classmates are wonderful. Collaboration with them has been wonderful. They provide insights and brilliant ideas during our team meetings. I am truly lucky to have such brilliant minds to learn and grow with.
Continual Learning and Adaptation
One of the most significant aspects of the KISSmarketers Bootcamp is the emphasis on continual learning and adaptation. The world of e-commerce is constantly evolving, with new trends, tools, and techniques emerging regularly.
We are encouraged to explore new technologies, experiment with different strategies, and learn from our successes and failures. The lessons have opened my mind to ecommerce strategies around me.
Conclusion
The KISSmarketers Bootcamp is an ongoing transformative experience. It has provided me with practical skills, real-world experience, and a new mindset that will guide my career in e-commerce marketing. The challenges I have faced and the breakthroughs I have achieved will make me a more efficient, creative, and resilient marketer.
This journey has reaffirmed my belief in the power of practical, hands-on learning. It has shown me that true growth comes from stepping out of my comfort zone, embracing challenges, and continuously striving for improvement. As I move forward in my career, I am excited to apply what I have learned and continue growing as a marketer and a professional.
The skills, knowledge, and mindset I have gained at KISSmarketers will undoubtedly serve me well in the ever-evolving world of e-commerce marketing. I am grateful for this experience and look forward to the opportunities and challenges that lie ahead.